Which of the following is a vendor who forms an alliance with a retailer to help gain consumer insight,satisfy customer needs,and improve performance and profit across a category?
A) Assortment supervisor
B) Category manager
C) Category captain
D) Category specialist
E) Consumer advocate

Question

Quizplus · Accepted Answer

Category captain is a vendor who forms an alliance with a retailer to help gain consumer insight, satisfy customer needs, and improve performance and profit across a category.

Which of the Following Is a Vendor Who Forms an Alliance