A(n)_____________ is an assortment of items that a customer sees as reasonable substitutes for each other.
A) inventory unit
B) assortment plan
C) category
D) SKU
E) classification

Question

Quizplus · Accepted Answer

A category refers to a group of products that are seen as reasonable substitutes for each other by a customer. A customer may choose different items from the same category based on their needs, preferences, and budget. An assortment plan is a strategy to determine which categories and products to offer in a store. An inventory unit refers to a specific quantity of a product that is stocked in a store. An SKU (Stock Keeping Unit) is a unique identifier for each product. A classification refers to the organization and grouping of products based on their characteristics and features.

A(n)_____________ Is an Assortment of Items That a Customer Sees