Parallel branding:
A) can be used to bolster private-label sales
B) targets a price-sensitive consumer
C) is frequently referred to as the house brand
D) imitates the manufacturer brand and is perceived as lower quality
E) abounds in the fragrance market

Question

Quizplus · Accepted Answer

Parallel branding can be used to bolster private-label sales by offering a similar product under a different brand name, often at a lower price, to attract consumers who are looking for alternatives to well-known brands.

Parallel Branding