Which of the following is a drawback of selling private-label merchandise?
A) Vendors that sell private labels still view national brands as their priority
B) National brands are still produced with better quality
C) Sales associates need additional training to sell them against national brands
D) Gross margins are lower than margins with national brands
E) They are limited to being sold only in department stores

Question

Quizplus · Accepted Answer

Sales associates often require additional training to effectively sell private-label merchandise against established national brands, as they need to communicate the unique value and benefits of the private label to customers.

Which of the Following Is a Drawback of Selling Private-Label