Which of the following is an excellent source of information to help a retailer improve its customer service?
A) Customer complaints
B) Employee handbook
C) External environmental assessments
D) Competitors' sales
E) All of these are excellent sources

Question

Quizplus · Accepted Answer

Customer complaints are an excellent source of information as they provide direct feedback from the customers about what aspects of the customer service need improvement. While the other options can also provide valuable information, customer complaints should be the primary source for improving customer service.

Which of the Following Is an Excellent Source of Information