Retailers can reduce the knowledge gap by:
A) undertaking customer research
B) increasing interactions between retail managers and customers
C) listening to customer complaints
D) improving the communication between managers and service employees
E) doing all of these

Question

Quizplus · Accepted Answer

Undertaking customer research, increasing interactions between retail managers and customers, listening to customer complaints, and improving communication between managers and service employees are all effective ways for retailers to reduce their knowledge gap. By using all of these strategies, retailers can gain a better understanding of their customers' needs, preferences, and concerns, which can help them to provide better service and increase customer satisfaction.

Retailers Can Reduce the Knowledge Gap By