To develop a strong set of associations and a clearly defined brand image,retailers need to be __________________ in portraying the same message to customers over time and across all of the elements of their retail mix.

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The Answer of To develop a strong set of associations and a clearly defined brand image,retailers need to be __________________ in portraying the same message to customers over time and across all of the elements of their retail mix.

To Develop a Strong Set of Associations and a Clearly