Mobile device and smartphone retail application research indicates that smartphones:
A) influence is expected to grow over the next few years, driven by advertisers' desire for greater market share
B) are most likely to be used for store-related shopping when the customer is close to the point of making a purchase
C) are used more in convenience stores than in any other retail format
D) are rarely used in conjunction with retailer's apps
E) none of these answers are correct

Question

Quizplus · Accepted Answer

According to the research, smartphones are most likely to be used for store-related shopping when the customer is close to the point of making a purchase.

Mobile Device and Smartphone Retail Application Research Indicates That Smartphones