The non-store retail format in which the retail offering is communicated to a customer through a catalogue is called:
A) catalogue retailing
B) electronic retailing
C) Internet marketing
D) media-oriented retailing
E) direct-mail retailing

Question

Quizplus · Accepted Answer

Catalogue retailing involves presenting retail offerings to customers through a printed or online catalog, which customers can browse and order from without physically going to a store. This format pre-dates the rise of e-commerce, and is still popular today, particularly for retailers selling specialized products or targeting niche markets.

The Non-Store Retail Format in Which the Retail Offering Is