The Main Game is a retail store that appeals to people who like role-playing games.The store has games,books,and a play area where fanatics can meet and play each other.Since there are no unifying demographics,the store uses ___________ segmentation.
A) product perception
B) demographic
C) lifestyle
D) geographic
E) consumer behaviour

Question

Quizplus · Accepted Answer

Lifestyle segmentation is done on the basis of how people spend their time and money and what activities they pursue.

The Main Game Is a Retail Store That Appeals to People