Why should retailers understand how families make purchase decisions?
A) Brand choice decisions may be influenced by children and not by the shopper.
B) Children influence family buying decisions.
C) Family purchase decisions consider the needs of all family members.
D) Retailers can attract customers by satisfying needs of all family members.
E) All of these.

Question

Quizplus · Accepted Answer

All of the options listed are reasons why retailers should understand how families make purchase decisions. Children can influence brand choices and overall family buying decisions, and considering the needs of all family members can help retailers attract and satisfy customers. Understanding the dynamics of family decision-making can also inform marketing and promotional strategies targeted towards families.

Why Should Retailers Understand How Families Make Purchase Decisions