Which of the following statements about the use of scent to change or augment the atmospherics in a store is true?
A) There are no ethnic differences in the way scents are received and decoded
B) The gender of the target market should be used to determine the intensity of the scent
C) The age of the target market does not affect the way scents are received and decoded
D) The methods used to introduce scent into a store are relatively expensive
E) None of these statements about the use of scent to change or augment the atmospherics in a store is true

Question

Quizplus · Accepted Answer

The intensity of a scent can be perceived differently by different genders, so it is important to consider the gender of the target market when determining scent intensity.

Which of the Following Statements About the Use of Scent