When the law office of Dewey,Cheatham and Howe received the case of legal paper it had ordered from an Internet office supply retailer,the office manager was dismayed to find the paper was pink even though it was marked white.The office manager packed the paper back up and sent it back to the retailer who in turn sent it back to the vendor.This is an example of:
A) resourcing
B) backwards distribution
C) reverse logistics
D) backwards handling
E) demarketing

Question

Quizplus · Accepted Answer

Reverse logistics is the flow of merchandise back through the channel from customer to vendor.

When the Law Office of Dewey,Cheatham and Howe Received the Case