Why are retailers considered the most important part of the supply chain?
A)They can set pricing strategies based on costs of goods sold.
B)They are more well known to the customers.
C)They can engage in both horizontal and vertical integration.
D)They receive discounts from suppliers.
E)They can best gather and evaluate data regarding customers' wants and needs.

Question

Quizplus · Accepted Answer

Retailers are often larger sized businesses and are better able to control their supply chains because they are more knowledgeable about their customers from purchase information collected.

Why Are Retailers Considered the Most Important Part of the Supply