Which type of Internet advertising format has the appeal of communicating directly with prospective customers,who in turn can become active communicators through their own posted comments?
A) banner ads
B) pop-ups
C) blogs
D) superstitials
E) podcasts

Question

Quizplus · Accepted Answer

Blogs have the appeal of allowing direct communication with prospective customers through the ability to post comments. This allows for a more interactive and engaging advertising format where customers can become active participants in the conversation. Banner ads, pop-ups, superstitials, and podcasts do not provide the same level of direct communication and interaction.

Which Type of Internet Advertising Format Has the Appeal of Communicating