The Internet is quickly becoming the main element of IMC programs and receives the majority of an advertiser's media budget,basically replacing conventional media.

Question

Quizplus · Accepted Answer

While the Internet is an important component of Integrated Marketing Communications (IMC) programs, traditional media still holds significant value and often receives a substantial portion of the media budget. The balance between digital and traditional media varies depending on the target audience and campaign objectives.

The Internet Is Quickly Becoming the Main Element of IMC