_________________ uses the economic metaphor of costs and benefits to predict behavior.
A) systems theory
B) situational theory
C) action assembly theory
D) social exchange theory
E) framing theory

Question

Quizplus · Accepted Answer

Social exchange theory assumes that human interactions are based on rational calculations of costs and benefits. Individuals weigh the potential benefits of an action against the potential costs before deciding whether to take that action. This theory has been applied in various fields, including economics, psychology, sociology, and communication.

_________________ Uses the Economic Metaphor of Costs and Benefits to Predict