____________________ models attempt to incorporate factors outside the control of the public relations campaign when assessing its effectiveness.
A) open-system evaluation
B) campaign evaluation
C) outcome evaluation
D) closed-system evaluation
E) communication program evaluation

Question

Quizplus · Accepted Answer

Open-system evaluation models consider external factors that could influence the effectiveness of a public relations campaign, acknowledging that these campaigns operate within a broader environment that can affect their outcomes.

____________________ Models Attempt to Incorporate Factors Outside the Control of the Public