Which of the following statements accurately defines brand loyalty?
A) It is repurchase behavior shown by customers due to the absence of viable alternatives.
B) It is repurchase behavior shown by customers due to the fear of trying a new brand.
C) It is customers' preference for the products of organizations currently in the task environment.
D) It is the perception of customers that some brands are equivalent.
E) It implies that the brand delivers what it promises.

Question

Quizplus · Accepted Answer

Brand loyalty is customers' preference for the products of organizations currently existing in the task environment. If established organizations enjoy significant brand loyalty, a new entrant will find it difficult and costly to obtain a share of the market.

Which of the Following Statements Accurately Defines Brand Loyalty