The main reason for the loss of productivity in brainstorming is:
A) complex mental models.
B) groupthink.
C) production blocking.
D) bounded rationality.
E) devil's advocacy.

Question

Quizplus · Accepted Answer

Brainstorming is very useful in some problem-solving situations,but sometimes individuals working alone can generate more alternatives.The main reason for the loss of productivity in brainstorming appears to be production blocking,which occurs because group members cannot always simultaneously make sense of all the alternatives being generated,think up additional alternatives,and remember what they were thinking.

The Main Reason for the Loss of Productivity in Brainstorming