Comparative advertising is better than noncomparative ads in enhancing brand name recall.

Question

Quizplus · Accepted Answer

Comparative advertising involves comparing two or more brands, whereas noncomparative advertising does not involve such comparison. Research suggests that comparative advertising is more effective in enhancing brand name recall as it stimulates the consumers' interest, and makes the brand stand out from its competitors. Moreover, comparative advertising provides a clear message to the consumers about the brand's features and benefits, which helps in increasing the brand's memorability. Therefore, the statement is true, and comparative advertising is better than noncomparative ads in enhancing brand name recall.

Comparative Advertising Is Better Than Noncomparative Ads in Enhancing Brand