A marketing manager who is a member of a task force for new product development is expected to represent the marketing department's concerns to the task force.Which of the following best describes the expectation?
A) Group norm
B) Group role
C) Groupthink
D) Group cohesiveness
E) Group polarization

Question

Quizplus · Accepted Answer

A group role is a set of behaviors and tasks that a member of a group is expected to perform because of his or her position in the group.

A Marketing Manager Who Is a Member of a Task