Nextel and Alltel are two mobile phone service providers with relatively low market shares.However,Nextel's share of voice is more than double Alltel's.What is the general recommendation for Nextel in this situation?
A) Increase advertising expenditures only slightly to defend position.
B) Find a defensible niche and decrease advertising expenditures.
C) Attack with a large share of voice premium over Alltel.
D) Maintain current advertising spending.
E) Cut all advertising expenditures.

Question

Nextel and Alltel are two mobile phone service providers with relatively low market shares.However,Nextel's share of voice is more than double Alltel's.What is the general recommendation for Nextel in this situation? 
A) Increase advertising expenditures only slightly to defend position. 
B) Find a defensible niche and decrease advertising expenditures. 
C) Attack with a large share of voice premium over Alltel. 
D) Maintain current advertising spending. 
E) Cut all advertising expenditures.

Quizplus · Accepted Answer

Nextel should take advantage of its higher share of voice and attack Alltel aggressively with a larger share of voice premium to gain market share. This strategy can help Nextel gain more visibility, create a stronger brand image, and attract more customers. Cutting advertising expenditures or maintaining the current spending may not be as effective in this situation. Finding a defensible niche may also be challenging given the high competition in the mobile phone service industry.

Nextel and Alltel Are Two Mobile Phone Service Providers with Relatively