Which of the following is an argument against using sales as the objective for a branded product's marcom effort?
A) A brand's sales volume during any given period is the consequence of a host of factors in addition to marcom efforts.
B) Marcom's effect on sales is typically delayed.
C) Marcom agency compensation formulas are based on media commissions, not a brand's sales.
D) a and b only
E) a, b, and c

Question

Quizplus · Accepted Answer

Sales volume is influenced by many factors beyond marcom efforts, and the effects of marcom on sales are often not immediate.

Which of the Following Is an Argument Against Using Sales