Which of the following is a requirement for setting marcom objectives?
A) Objectives must include a precise statement of who, what, and when.
B) Objectives must be qualitative.
C) Objectives must be broad in scope.
D) Objectives must be long-term.
E) Objectives must be short-term.

Question

Which of the following is a requirement for setting marcom objectives? 
A) Objectives must include a precise statement of who, what, and when. 
B) Objectives must be qualitative. 
C) Objectives must be broad in scope. 
D) Objectives must be long-term. 
E) Objectives must be short-term.

Quizplus · Accepted Answer

Setting marcom objectives requires a precise statement of who (the target audience), what (the desired outcome), and when (the time frame for achieving the desired outcome). This ensures that the objectives are specific and measurable.

Which of the Following Is a Requirement for Setting Marcom