When a proposed positioning for a brand represents a competitive advantage on a feature or benefit and gives consumers a persuasive reason for trying the brand,this would be considered a _____ option.
A) loser
B) winner
C) swimming-up-the-river
D) promote-competitors
E) match-competitors

Question

Quizplus · Accepted Answer

A proposed positioning that represents a competitive advantage and provides a persuasive reason for trying the brand is considered a "winner" option. This means that the brand has the potential to stand out in the market and attract customers away from competitors. The other options (loser, swimming-up-the-river, promote-competitors, match-competitors) do not describe a favorable or effective brand positioning.

When a Proposed Positioning for a Brand Represents a Competitive