According to Kaplan and Norton,a(n)________ is a "visual representation of a company's critical objectives and the crucial relationships among them that drive organizational performance."
A) strategy map
B) external process
C) corporate plan
D) resource acquisition
E) goal accomplishment

Question

Quizplus · Accepted Answer

Kaplan and Norton are well-known for their Balanced Scorecard framework, and they view the strategy map as a key tool for implementing strategy. It helps to communicate the cause-and-effect relationships between strategic objectives, and to align the organization around a common set of goals. Choice B is incorrect because it is not a term used in the Balanced Scorecard context. Choice C is too broad and could refer to any plan that a company creates, not just a strategic one. Choice D is also incorrect as resource acquisition is not something that is depicted in a strategy map. Choice E is not a commonly used term in the Balanced Scorecard framework either.

According to Kaplan and Norton,a(n)________ Is a "Visual Representation of a Company's