It can be inferred from the Paradise Kitchens mission statement that the firm will most likely use a(n)________ strategy.
A)penetration pricing
B)above-market pricing
C)prestige pricing
D)specialty product pricing
E)basing point pricing

Question

Quizplus · Accepted Answer

According to the Paradise Kitchens mission statement,it will "market lines of high-quality Southwestern/Mexican food products at premium prices that satisfy consumers in this fast-growing food segment while providing challenging career opportunities for employees and above-average returns to stockholders." The premium price and above-average returns to stockholders would be indications of an above-market pricing strategy.

It Can Be Inferred from the Paradise Kitchens Mission Statement