Which of the following is the best example of an organizational buyer?
A) a college student buying paper towels in bulk for herself and her roommates
B) a store owner buying hand-woven tablecloths to sell in her store
C) a computer programmer buying the latest game for her Xbox
D) a botanist buying a rose bush for her home garden
E) a parent buying a softball glove for a daughter

Question

Quizplus · Accepted Answer

An organizational buyer is an individual or group within a company that is responsible for purchasing goods and services for the organization. In this case, the store owner is buying goods to sell in her store, making her an organizational buyer. The other options are individuals buying for personal use and not for an organization, making them not organizational buyers.

Which of the Following Is the Best Example of an Organizational