Pepsi True is new cola from Pepsi-Cola is sweetened with a combination of sugar and stevia leaf extract,resulting in a soft drink with the same flavor of Pepsi but only 60 calories.A potential showstopper for this product is likely to be
A) a lack of advertising on television.
B) mid-calorie soft drinks such as Pepsi Next (2012) have not been successful in the past.
C) a lower profit margin due to the added costs of expensive ingredients.
D) cannibalization of the company's existing sodas.
E) the use of a combination of sugar and stevia leaf extract.

Question

Quizplus · Accepted Answer

Mid-calorie soft drinks like Pepsi Next have not been successful in the past, which could indicate a potential challenge for Pepsi True in gaining consumer acceptance.

Pepsi True Is New Cola from Pepsi-Cola Is Sweetened with a Combination