Which of the following statements about marketing departments is most accurate?
A) The marketing department typically works as an independent unit, mostly interacting with other parts of the business only to direct product promotion.
B) The marketing department should set the firm's objectives, based on its knowledge of the market and environmental forces.
C) The marketing department is only responsible for two of the four Ps.
D) The marketing department is only responsible for market research, supervision of product development, and product promotion.
E) The marketing department must work closely with other departments and employees to help provide the customer-satisfying products required for the organization to survive and prosper.

Question

Quizplus · Accepted Answer

The most accurate statement about marketing departments is that they must work closely with other departments and employees to help provide the customer-satisfying products required for the organization to survive and prosper. While marketing departments do have responsibilities such as market research, product development, and promotion, they are not the only responsibilities and they must work together with other departments to achieve the overall objectives of the firm.

Which of the Following Statements About Marketing Departments Is Most