A typical marketing department both shapes and ________ its relationship with internal and external groups.
A)is shaped by
B)organizes
C)motivates
D)determines
E)dominates

Question

Quizplus · Accepted Answer

Figure 1-2 shows the key people,groups,and forces inside and outside the organization that influence its marketing activities.The marketing department is engaged in facilitating relationships,partnerships,and alliances with the organization's customers,shareholders/owners (or often representatives of groups served by a nonprofit organization),suppliers,and other organizations.The marketing department interacts with these internal and external groups in a dynamic relationship (note the two-way arrows).

A Typical Marketing Department Both Shapes and ________ Its Relationship