A local college of business offers an outstanding graduate business school education program.Marissa pays the tuition to attend and earns her MBA with a concentration in marketing management.Upon graduating,she is offered a high-paying,fulfilling position.Was this a marketing exchange?
A)No,because the university earned a profit from Marissa's tuition.
B)No,because money was exchanged in the form of tuition and Marissa's income will come from her employer,not the graduate school.
C)No,because the school did not provide Marissa with a tangible product,only the potential of an education.
D)Yes,because the university promised Marissa she would graduate on time,and she did.
E)Yes,because paying tuition was exchanged for knowledge that directly led to Marissa's high-paying,fulfilling new job.

Question

Quizplus · Accepted Answer

Exchange is the trade of things of value between buyer and seller so that each benefits.In this instance,Marissa is the customer and the college is the marketer.An exchange occurred when Marissa paid her tuition to the college and received the education required to earn a degree that resulted in the job offer.

A Local College of Business Offers an Outstanding Graduate Business