Figure 4-4
-In Figure 4-4,E represents the
A) consumer purchase decision process.
B) consumer communication model.
C) marketing research process.
D) marketing program.
E) consumption strategy model.

Question

Figure 4-4 
-In Figure 4-4,E represents the
A) consumer purchase decision process. 
B) consumer communication model. 
C) marketing research process. 
D) marketing program. 
E) consumption strategy model.

Quizplus · Accepted Answer

The consumer purchase decision process is often represented in figures or models to illustrate the steps a consumer goes through when deciding to purchase a product or service.

Figure 4-4 -In Figure 4-4,E Represents the