Figure 4-4
-In Figure 4-4,C represents the __________ influences that can affect the consumer purchase decision process.
A) sociocultural
B) economic
C) environmental
D) situational
E) market-dominated

Question

Figure 4-4 
-In Figure 4-4,C represents the __________ influences that can affect the consumer purchase decision process.
A) sociocultural 
B) economic 
C) environmental 
D) situational 
E) market-dominated

Quizplus · Accepted Answer

The arrows in Figure 4-4 are pointing towards cultural, social, personal, and psychological influences. These influences are all part of the sociocultural factors that can impact the consumer purchase decision process. Therefore, C represents the sociocultural influences on the consumer. The other options listed, including economic, environmental, situational, and market-dominated, are all important factors as well, but they are not accurately depicted by C in this figure.

Figure 4-4 -In Figure 4-4,C Represents the __________ Influences That Can Affect