Figure 5-4
-Figure 5-4 shows the three buy classes encountered by organizational buyers.A is referred to as a
A) modified rebuy.
B) straight rebuy.
C) new buy.
D) standard reorder.
E) class buy.

Question

Figure 5-4 
-Figure 5-4 shows the three buy classes encountered by organizational buyers.A is referred to as a
A) modified rebuy. 
B) straight rebuy. 
C) new buy. 
D) standard reorder. 
E) class buy.

Quizplus · Accepted Answer

A "new buy" is when an organization is purchasing a product or service for the first time, which is one of the three buy classes.

Figure 5-4 -Figure 5-4 Shows the Three Buy Classes Encountered by Organizational