Some companies have responded to environmental concerns by introducing environmentally oriented products and undertaking marcom programs to promote them.These actions are referred to as ____.
A) green marketing
B) environmental initiatives
C) cause marketing
D) clean-world initiatives
E) environmental ethics

Question

Some companies have responded to environmental concerns by introducing environmentally oriented products and undertaking marcom programs to promote them.These actions are referred to as ____.
A) green marketing 
B) environmental initiatives 
C) cause marketing 
D) clean-world initiatives 
E) environmental ethics

Quizplus · Accepted Answer

The actions of introducing environmentally oriented products and undertaking marcom programs to promote them are commonly referred to as "green marketing."

Some Companies Have Responded to Environmental Concerns by Introducing Environmentally