The _____ is a form of self-regulation undertaken by ad media that takes place behind the scenes before a commercial or other advertisement reaches consumers.
A) ad review process
B) advertising clearance process
C) NAD review process
D) NARB review process
E) advertising screening process

Question

The _____ is a form of self-regulation undertaken by ad media that takes place behind the scenes before a commercial or other advertisement reaches consumers.
A) ad review process 
B) advertising clearance process 
C) NAD review process 
D) NARB review process 
E) advertising screening process

Quizplus · Accepted Answer

The advertising clearance process is the self-regulatory process undertaken by ad media behind the scenes to ensure that the commercial or advertisement meets industry standards and complies with regulations before it reaches consumers. The ad review process, NAD review process, and NARB review process are all part of the advertising clearance process, but they are not the overall process itself. The advertising screening process sounds similar to the advertising clearance process, but it is not a commonly used term in the industry.

The _____ Is a Form of Self-Regulation Undertaken by Ad