Which of the following statements is true regarding advertising's manipulative power?
A) Bad consumption decisions are proof of advertising's manipulative power over consumers.
B) The only way marketing communications can actually influence consumers is through overt, non-subtle ways.
C) A primed goal state generated by advertising remains an active driver of judgments and behavior over the long run.
D) Advertising practitioners do not have any ability to influence consumers in very subtle ways.
E) People, when consciously aware that attempts are being made to persuade or influence them, have the cognitive capacity to resist efforts to motive them in a direction they wish not to be moved.

Question

Which of the following statements is true regarding advertising's manipulative power? 
A) Bad consumption decisions are proof of advertising's manipulative power over consumers. 
B) The only way marketing communications can actually influence consumers is through overt, non-subtle ways. 
C) A primed goal state generated by advertising remains an active driver of judgments and behavior over the long run. 
D) Advertising practitioners do not have any ability to influence consumers in very subtle ways. 
E) People, when consciously aware that attempts are being made to persuade or influence them, have the cognitive capacity to resist efforts to motive them in a direction they wish not to be moved.

Quizplus · Accepted Answer

This statement is supported by research on persuasion and advertising. Consumers have the ability to resist advertising when they are consciously aware of attempts to persuade them. This is known as "resistance theory" in advertising and marketing literature. While advertising can have a short-term impact on decision-making, a primed goal state generated by advertising does not necessarily remain an active driver of judgments and behavior over the long run. Additionally, marketing communications can influence consumers in subtle ways that are not necessarily overt or obvious. Bad consumption decisions are not necessarily proof of advertising's manipulative power - there are many other factors that influence consumer behavior beyond advertising.

Which of the Following Statements Is True Regarding Advertising's Manipulative