A means of displaying or graphing in two dimensions the location of products or brands in the minds of consumers to enable a manager to see how consumers perceive competing products or brands,as well as its own product or brand,is referred to as a(n)
A) awareness matrix.
B) growth-share matrix.
C) market-product grid.
D) perceptual map.
E) product differentiation chart.
Correct Answer:
Verified
Q150: In the sneaker business, Heelys practiced _
Q151: Head-to-head positioning requires a product to
A) compete
Q167: By dividing its tennis racquet market into
Q169: Differentiation positioning requires a product to
A) emphasize
Q170: Q171: Marketers use perceptual maps as a means Q174: Which of these is collected from consumers Q177: Assume that the perceptual map in Figure Q177: Figure 8-8 Q186: Perceptual map refers to
A)a framework used to
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