Four general categories are used to segment consumer markets.Which of these is one of them?
A) supplier segmentation
B) demand segmentation
C) industry segmentation
D) behavioral segmentation
E) product segmentation

Question

Quizplus · Accepted Answer

The four general categories used to segment consumer markets are geographic segmentation, demographic segmentation, psychographic segmentation, and behavioral segmentation. "Behavioral segmentation" is one of them, while the other options listed (supplier segmentation, demand segmentation, industry segmentation, and product segmentation) do not accurately describe the categories used to segment consumer markets.

Four General Categories Are Used to Segment Consumer Markets