The primary focus of Zappos' market segmentation strategy is to sell
A) shoes and other products to people who will buy them online and like to use mobile technology.
B) a wide selection of leather shoes and boots to high-end retailers.
C) all types of shoes, accessories, and clothing to department and fashion discount stores for reasonable prices.
D) Spanish novelties and accessories to organizations that typically resell them.
E) shoes in its own retail stores to those who prefer face-to-face interaction.
Correct Answer:
Verified
Q1: The phrase "relatively homogeneous collections of prospective
Q2: Which of the following statements about Zappos
Q2: To be identified as a market segment,
Q7: Aggregating prospective buyers into groups that have
Q9: Market segmentation refers to
A)the philosophy that to
Q15: Building open and honest relationships with communication
Q18: Market segments refers to
A)the relatively heterogeneous groups
Q18: Tony Hsieh invested in the company Zappos
Q19: New Balance has many offerings. It makes
Q20: A relatively homogenous group of prospective buyers
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