Introducing new products sequentially into geographic areas of the United States to allow production levels and marketing activities to build up gradually to minimize the risk of new-product failure is referred to as
A) limited rollouts.
B) phased rollouts.
C) market-product expansion.
D) regional rollouts.
E) phased commercialization.

Question

Quizplus · Accepted Answer

Regional rollouts involve introducing new products into specific geographic areas gradually, allowing for controlled production and marketing efforts to minimize risks.

Introducing New Products Sequentially into Geographic Areas of the United