One of the eight primary marketing-related reasons for new-product failure is
A) not listening to the voice of the engineer.
B) not satisfying customers on critical factors.
C) too much advertising or too aggressive a tone for it.
D) failure to anticipate competitors actions.
E) insufficient funding for rollout.

Question

Quizplus · Accepted Answer

One major reason for new-product failure is not satisfying customers on critical factors. This means that the product may not meet the needs or expectations of the target market, leading to poor sales and negative feedback. It is essential to conduct thorough market research and test the product to ensure it meets customer demands before launching it in the market.

One of the Eight Primary Marketing-Related Reasons for New-Product Failure