Figure 9-3
-According to Figure 9-3,column A represents
A) a spontaneous innovation.
B) a continuous innovation.
C) a discontinuous innovation.
D) a dynamically continuous innovation.
E) an evolutionary innovation.

Question

Figure 9-3 
-According to Figure 9-3,column A represents
A) a spontaneous innovation. 
B) a continuous innovation. 
C) a discontinuous innovation. 
D) a dynamically continuous innovation. 
E) an evolutionary innovation.

Quizplus · Accepted Answer

A discontinuous innovation is a new product or service that creates a new market and value network and disrupts an existing market and value network. In Figure 9-3, column A represents a discontinuous innovation because it shows a new product or service that is different from existing products or services and that creates a new market.

Figure 9-3 -According to Figure 9-3,column a Represents