Which of the following statements about services is most accurate?
A) Services are classified as durable and nondurable.
B) The marketing of services is, in a practical sense, identical to the marketing of products or ideas since they both satisfy customer needs.
C) Only 10 percent of all jobs created in the United States are in the services sector.
D) In the United States, services are an even more important part of our gross domestic product than goods.
E) Services are among the easiest products to market because of their tangible nature.

Question

Quizplus · Accepted Answer

According to the Bureau of Economic Analysis, in 2020, services accounted for approximately 81 percent of the United States' gross domestic product (GDP), making it a very important part of the economy. Therefore, option D is the most accurate statement. Option A is partially correct, but it does not accurately capture the complete classification of services since it only talks about durability. Option B is not entirely accurate because there are certain nuances involved in marketing services which are not present in product or idea marketing. Option C is not true since services have been the major job creator in the US for the last few decades. Option E is incorrect as services can be intangible and therefore difficult to market.

Which of the Following Statements About Services Is Most Accurate