Which of the following is the best marketing strategy for promoting Betty Crocker products using social media?
A) create "Betty Cooks," a blog featuring recipes for trendy dishes using Betty Crocker products
B) monitor e-mails for customer complaints and respond promptly with a 50 percent discount coupon
C) hold a cooking contest to generate new recipes using Betty Crocker products
D) produce commercials incorporating images of Betty Crocker cooking with the late Julia Child
E) produce a TV infomercial featuring a female or male cooking her/his way through several recipes from the latest edition of the Betty Crocker Cookbook

Question

Quizplus · Accepted Answer

Creating a blog featuring recipes using Betty Crocker products would be the best marketing strategy for promoting the products through social media because it allows the company to showcase its products in a visually appealing and engaging manner. Additionally, featuring trendy dishes would help draw in younger audiences who are more likely to use social media. Holding a cooking contest could also be a good strategy, but it may not be as effective in generating sustained interest and engagement as a blog would be. The other options, such as monitoring emails for customer complaints or producing commercials or TV infomercials, may not be as effective in engaging consumers on social media platforms.

Which of the Following Is the Best Marketing Strategy for Promoting