A visitor to Amazon.com will find a multitude of product lines available for purchase,including media (books,DVDs,music CDs,videotapes,and software),apparel,baby products,consumer electronics,beauty products,groceries,health and personal-care items,kitchen items,jewelry,lawn and garden items,musical instruments,sporting goods,tools,automotive items,toys,and games.These can be sent anywhere in the United States.This is an example of a __________ website.
A) portal
B) promotional
C) transactional
D) multichannel
E) direct sales

Question

Quizplus · Accepted Answer

A transactional website allows customers to purchase products or services directly through the site, which is what Amazon.com does with its vast array of products available for purchase. The other options, such as a portal or promotional website, do not accurately describe the core function of Amazon.com. Multichannel and direct sales are not incorrect, but transactional is the best answer as it specifically refers to the on-site purchasing capabilities of Amazon.com.

A Visitor to Amazon