The online consumer who shops online but buys offline,or shops offline but buys online is referred to as a __________ consumer.
A) multiretail
B) cross-channel
C) marketspace
D) clicks and bricks
E) Web

Question

Quizplus · Accepted Answer

A cross-channel consumer is one who uses multiple channels (both online and offline) in their shopping journey. This includes shopping online but ultimately making the purchase in-store or vice versa. The other options are not as relevant to this behavior.

The Online Consumer Who Shops Online but Buys Offline,or Shops