A local art gallery keeps information on its customers regarding their preferences for certain artists as well as the style of art that interests them.The gallery uses this information to inform the customers when new products arrive from their favorite artists and targets them with special promotions.In this way,the gallery is using _______ to build loyalty among its customers.
A) value cocreation
B) customer relationship management
C) transactional marketing
D) B2B marketing
E) the supply chain

Question

Quizplus · Accepted Answer

The gallery is using customer relationship management (CRM) to build loyalty among its customers. CRM involves using customer data and insights to improve customer interactions and build stronger relationships over time. The gallery is using customer information to personalize their marketing efforts and provide relevant offers and promotions to customers based on their preferences.

A Local Art Gallery Keeps Information on Its Customers Regarding